Your complete social media management solutions

Facebook continues to be the best social network to set up camp on as a business. It’s an absolute no-brainer to be on there.

With billions of active users worldwide, Facebook remains the primary social media platform for marketers today. Whether your business is a small, start-up one or an established company, a business Facebook page is much needed in your marketing strategy to keep your customers informed, increase your brand awareness, and widen your reach.

Twitter is one of the top platforms to keep up with the latest trends and conversations. Having a Twitter account today is one of the best ways to know what the people are currently talking about. It’s a great tool for your business to stay relevant to your target audience. Through your business Twitter account, you can also quickly announce new product offerings and time-limited offers.

Benefits of Twitter for business
There are a number of advantages that using Twitter can bring to a business:

Reach a wide audience: Twitter has a large user base, which could include your potential customers. Using hashtags can help you reach an audience interested in a particular topic or in a particular location.
Deliver customer service: The platform allows direct two-way communication with your customers. Because it’s a public interaction, if you do it well it shows your business in a positive light    
Brand identity: Being on Twitter can help communicate your brand ethos and personality. This should help your business appeal to your target audience.
Feedback: Twitter can be a useful resource for gathering feedback from customers.
Cost: It is free of charge to set up a Twitter account. While paid ads are available, many businesses see benefits from organic posts and interactions.

Instagram has over 800 million monthly active users and the platform is a great marketing tool if utilized effectively. Even though it has seen massive growth, it’s still fairly easy to increase your followers and reach your target market organically on the visual-based social media platform.If you think Instagram is only for brands that are visually appealing, you might want to think again. It doesn’t really matter what products or services you’re offering- with the right content marketing, you’ll still be a hit on this social platform.

Target specific, professional audiences and decision-makers. If you’re struggling with generating leads, reaching your target audience, establishing your reputation, and building connections with other business owners or professionals, then you should be at LinkedIn. With more than 600 million users worldwide, it has become one of the most utilized social media networks for businesses today. Here are some LinkedIn statistics that are worth noting:

1. LinkedIn is 277% more effective in generating leads.
2. 45% of marketers stated that they have gained customers through the social network.
3. 65% of B2B companies have reportedly used LinkedIn paid ads to acquire new customers.
4. 95% of B2B content marketers use LinkedIn for their organic content marketing.
5. LinkedIn impressions grew up to 50% year over year.

Actually, with more than 150 million Pinners, Pinterest can help you reach in-demand audiences.

According to Ahalogy, 67% of Pinners are under the age of 40, a 27% jump from last year. 54% of women aged 34-55 are on Pinterest and 35% of them have a household income over $100K.This is mainly because Pinterest users are actively looking for products and services on this social media network. It has become one of the leading social platforms that motivate and influence consumers’ purchasing decisions. In fact, it now has over 300 million monthly active users who search and share inspirations through Pins.